Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are. […]

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Third-Party Banner Ad Network Revenue for Radio

Skyrocket Radio websites come with a custom banner ad management system that is perfect for scheduling and displaying local client banner ads. We have also included the ability for you to add third party banner ad networks.  These are similar […]

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Free Stock Photos for Your Station Articles

One of the most difficult things you can do as a online content creator is to marry a great photo with your copy.  Most often times the image is what gets the reader’s attention.  We’ve grown accustomed to seeing crappy […]

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Blogging 101 for Beginners

If you have a new radio station website, chances are you’re going to be asked about air personality blogging.  Or if you have a new sales marketing website, you’ll also be asked about continuing the blog posts we’ve created to engage […]

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5 Ways to Generate More Revenue with your Radio Station Website

Over the past month or two, I’ve been spending a great deal of time going from state to state visiting every radio station website I can find.  It’s quite a big task. In my online travels, I’ve seen some remarkable things being […]

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Building Authority On-Air and Online

Building Air Talent Authority In nearly any radio market you visit, there’s that one air personality that’s known for something.  If you mention “radio” and “news” or “weather” in the same sentence here in Jackson, MS, you’ll no doubt hear […]

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Blog Writing Strategies for Scared Writers

We’ve explained how air personality blogging is a great way to increase website traffic website and to interact with your listeners when you’re not on the air.  But perhaps you have someone that’s on board with the idea but feels that […]

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Creating Client Banner Ads That Work

Banner ads are one of the best forms of marketing used in today’s online world.  All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you’ll be tasked […]

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Native Advertising Vs Content Marketing for Clients

Last week when we talked about creating more engaging banner ads, I mentioned taking a client situation (like a store closure event) and turning it into content.  If you have an active news section on your station website, this is […]

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Banner Ads As Content

Banner ads are evil. Well, that’s what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when […]

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Using Jetpack’s Publicize Feature to Share Your Articles

Skyrocket Radio websites come equipped with “Jetpack”, a feature-rich product of WordPress.  One of the most popular features of Jetpack is it’s ability to automatically post to several social media networks whenever a new post is published.  This feature is […]

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