Beginners Guide to Social Media Image Sizes, Times To Post, Etc

Are you about to start a new social media marketing strategy for your radio station?  If so, your team needs to know the basics from finding the right time to post to using the correct image sizes.  There are lots […]

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Why Radio Station Groups Should Be Using Social Media

A couple weeks ago I explained the value of having a website for your radio station group.  It’s just as important for your station group or at least your sales department to be socially active as well.  If your radio […]

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Fresh Content Is What Listeners Crave

Gone are the days where just having a station website was good enough.  Even today, so many radio stations maintain the mindset that as long as they “have something online” they are in the game.  Unfortunately, that’s just not true. […]

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SEO 101 – Bringing Visitors to Your Station Content

Want to learn how search engine optimization (SEO) works in the time it takes to finish a cola?  Here are the basics you need to know: from how a search engine works, to important SEO for your website and what […]

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12 Newbie Dos & Don’ts For Social Media

You’ve got your station website up and going and now you’re wanting to bring traffic to it.  One of the best ways is to put it out there on social media channels that your audience is visiting.  But unless you […]

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Should I Post This? A Social Posting Guide for Air Personalities

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts allow us to be an extension of who were are on the radio.  While it can be tempting to […]

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Writing Social Media Headlines That Generate Traffic

Everyone is looking to generate more social media traffic.  It’s all about drawing traffic back to your station website where you can monetize it.  More social traffic obviously means more clicks back to your website. The words you use in […]

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Hashtags: Why Your Station Should Use Them

You’ve probably seen hashtags in action.  The Tonight Show with Jimmy Fallon has en entire segment devoted to them.  Maybe even used hashtags to some extent, but do you fully understand their power and how you can use them to […]

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Encouraging Station Advocates

Today companies can have literally have tens, hundreds or even thousands of advocates to benefit from.  Who are these advocates?  The employees!  Empowering employees to share on behalf of the organization can provide extensive reach for positive company remarks.  And for this, […]

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Using Google Analytics to Dramatically Improve Your Station Website

So your team has been spending considerable amount of time and effort adding content to your website.  However you’re just not seeing the unique visitors and page views you were hoping for.  How do you fix this?  A jump into […]

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Improve Your Station’s Online Presence with these Social Media Tricks

Despite the endless opportunities for social media marketing, it’s still difficult gaining traffic back to your website where it can be monetized.  Sometimes increasing brand awareness is good enough to keep visitors returning to your station pages.  Here are some […]

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40+ Power Words That Will Make People Share Your Social Media Posts

How many retweets and shares are your social media posts generating?  If you are looking for ways to get more people sharing your stuff, this might help. The use of persuasive words can help ramp up your social media engagement, […]

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