5 Ways to Generate More Revenue with your Radio Station Website

Over the past month or two, I’ve been spending a great deal of time going from state to state visiting every radio station website I can find.  It’s quite a big task. In my online travels, I’ve seen some remarkable things being […]

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Building Authority On-Air and Online

Building Air Talent Authority In nearly any radio market you visit, there’s that one air personality that’s known for something.  If you mention “radio” and “news” or “weather” in the same sentence here in Jackson, MS, you’ll no doubt hear […]

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7 Reasons Why You Need a Market Website

In our last post we explained why having a station website is vitally important to how you do business.  Now we’ll go a bit in-depth and talk about why your station or group of stations should have a corporate/group/market website. Having […]

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Why a Radio Station Website is Vital

Running your radio station is not easy.  Your to-do-list is guaranteed to never end.  With all this being said, you cannot afford to use this as an excuse to take short cuts when it comes to having online visibility.  Your station […]

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Creating Client Banner Ads That Work

Banner ads are one of the best forms of marketing used in today’s online world.  All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you’ll be tasked […]

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Banner Ads Are Not Dead

Are banner ads really dead?  I think not. Last week I wrote about adding client “Contributed Articles” to your arsenal of online features but don’t mistake that banner ads are still working. As a matter of fact, this morning a […]

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Using Social Media to Promote Your Local Radio Station (Infographic)

While social media can be used to connect people around the world, it can also be an amazing tool for attracting new business in your local area.  The effort required to tune into a radio station isn’t much, so that […]

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Contributed Articles for Your Station Website

Contributed articles gained popularity in trade magazines and newspaper op-eds.  Since the way the media industry now produces (and we consume) is constantly changing, and I believe the use of contributed articles will continue to rise. With an increasingly amount of online advertising options […]

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Hyperlocalize Your Radio Station Online

What is “hyperlocal” and how can your station benefit from it?  Here are a few excerpts of the definition as explained on Wikipedia… “Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of […]

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Using Copyrighted Material The Right Way

Here’s the long and short of copyright.  Any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law.  If anyone takes a photo with their phone or camera, they […]

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Native Advertising Vs Content Marketing for Clients

Last week when we talked about creating more engaging banner ads, I mentioned taking a client situation (like a store closure event) and turning it into content.  If you have an active news section on your station website, this is […]

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Motivating Staff to Write Articles

When I was an on-air personality for a major broadcast company, it was mandatory that all personalities maintain a show blog.  Daily articles were recommended but weekly articles were required.  It was especially difficult because everyone wore so many hats. […]

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