By far, the e-mail inbox is the best place to market your station to listeners and advertisers.  Letting your listeners know about upcoming station events and contests via e-mail newsletters will skyrocket your engagement.  Don’t let your newsletters be heavy with client messages.  This will be perceived as “spam” and your newsletter subscribers will drop dramatically.

The infographic below from GetApp includes 5 great tools you can use to get you started.  Also included in the infographic are some tips on creating the perfect newsletter.

E-Mail Marketing