Free Stock Photos for Your Station Articles

One of the most difficult things you can do as a online content creator is to marry a great photo with your copy.  Most often times the image is what gets the reader’s attention.  We’ve grown accustomed to seeing crappy […]

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Overcoming Radio’s Fear of Digital

Why a Fear of Digital? Here at Skyrocket Radio, we believe every radio station requires a website to maintain and enhance it’s relevance within the community it serves.  Nevertheless, some stations still have a fear of digital and cultivating an […]

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Blogging 101 for Beginners

If you have a new radio station website, chances are you’re going to be asked about air personality blogging.  Or if you have a new sales marketing website, you’ll also be asked about continuing the blog posts we’ve created to engage […]

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Content Marketing for Radio

There are still folks in the radio industry that look at having a radio station website only as a means of streaming their signal.  Unfortunately, with this kind of website, nobody is going to find your streaming link by doing a Google […]

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5 Ways to Generate More Revenue with your Radio Station Website

Over the past month or two, I’ve been spending a great deal of time going from state to state visiting every radio station website I can find.  It’s quite a big task. In my online travels, I’ve seen some remarkable things being […]

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Building Authority On-Air and Online

Building Air Talent Authority In nearly any radio market you visit, there’s that one air personality that’s known for something.  If you mention “radio” and “news” or “weather” in the same sentence here in Jackson, MS, you’ll no doubt hear […]

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Blog Writing Strategies for Scared Writers

We’ve explained how air personality blogging is a great way to increase website traffic website and to interact with your listeners when you’re not on the air.  But perhaps you have someone that’s on board with the idea but feels that […]

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7 Reasons Why You Need a Market Website

In our last post we explained why having a station website is vitally important to how you do business.  Now we’ll go a bit in-depth and talk about why your station or group of stations should have a corporate/group/market website. Having […]

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Why a Radio Station Website is Vital

Running your radio station is not easy.  Your to-do-list is guaranteed to never end.  With all this being said, you cannot afford to use this as an excuse to take short cuts when it comes to having online visibility.  Your station […]

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Creating Client Banner Ads That Work

Banner ads are one of the best forms of marketing used in today’s online world.  All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you’ll be tasked […]

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Banner Ads Are Not Dead

Are banner ads really dead?  I think not. Last week I wrote about adding client “Contributed Articles” to your arsenal of online features but don’t mistake that banner ads are still working. As a matter of fact, this morning a […]

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Using Social Media to Promote Your Local Radio Station (Infographic)

While social media can be used to connect people around the world, it can also be an amazing tool for attracting new business in your local area.  The effort required to tune into a radio station isn’t much, so that […]

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