What does the GDPR mean for my US radio station website?

What the heck is GDPR? GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone […]

READ MORE

Will Google Remove Your Station Banner Ads?

Over the past few years, we have received several requests for popup ads, auto-playing video ads and large takeover banners that fill the page.  We’ve always urged our station affiliates against displaying these types of banner ads simply because we […]

READ MORE

Why Is My Radio Station Website Not Getting Any Traffic or Sales?

Every radio station owner has the same questions, “Why is our site(s) not getting traffic?” and “Why is it so difficult to sell ads on our station website?”.  While one question has to do with visitors and another with advertisers, […]

READ MORE

Radio Station Website Resolutions for 2018

Every year at this time it’s customary to look back on the previous year and examine things you could be doing better.  Let’s focus on your online visitors window to your station – your website.  Hopefully you have some goals […]

READ MORE

Consistency in Your Station Branding is Important

With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels.  This makes it confusing […]

READ MORE

Radio Station Website Best Practices

There’s no doubt that our world is more connected than ever. This means that your station’s online brand is just as important as it is on-air.  Your website and social media channels provide your listeners with destinations to further connect […]

READ MORE

Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are. […]

READ MORE

Where to Find Free Vector Artwork for Your Radio Station

It’s often more difficult to find just the right (free/or cheap) photo image to match your radio station promotion or news article.  And, going out and shooting something yourself might not be an option.  An alternative is creating something yourself […]

READ MORE

Monetize Your Radio Station Website with Sponsorships

Using your radio station website as a revenue stream should be a no-brainer, however many radio station websites are still a simple link to a streaming page. Radio station owners with this mentality are missing out on a tremendous amount […]

READ MORE

February Promotion Ideas

February is a month full of promotional opportunities for your radio station. Whether your listeners are into football, films or cars flying around a race track, you have lots of opportunities to grab their attention.  Here are just a few.  Just […]

READ MORE

Free Download – Retro Valentine’s Day Graphic

Valentine’s Day is fast approaching.  Do you have any online resources created yet? Moving forward, each month we want to highlight a free download resource that you can use on your station website.  With the concern of copyright images at […]

READ MORE

“Shift” to “Show”: Tips for Today’s Radio Personality

Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. Show prep is still very important. But today you […]

READ MORE